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Coliseum 1st Quarter Economic Impact

Estimated at $4.2 M

Post Date:09/03/2015 10:00 AM
Based on the U.S. Cellular Coliseum’s newly-released first quarter report, the economic impact of the Coliseum on the community so far for Fiscal Year 2016 is estimated at approximately $4.2M, driving the facility’s total economic impact on the area since opening in 2006 to over $131 million.

According to the report, the U.S. Cellular Coliseum hosted 66,555 patrons last quarter, including 40,000 that traveled from outside McLean County. Attendance during the first quarter was up over 100% compared to last year. Highlight events included two Jehovah’s Witnesses conventions, legendary pop star Rod Stewart, country legend Alan Jackson and more.

“The City is fortunate to have a group of very dedicated and talented individuals, under the direction of John Butler and Bart Rogers, managing the City-owned Coliseum,” says Bloomington City Manager David Hales.

Cited as a typically a slower quarter than others, first quarter FY2016 saw an operating loss of $252,465. However, this number was less than the facility’s budgeted operating loss of $315,631. Last year was difficult for concert venues throughout the nation, and industry experts are hopeful this year will be much better.

“Our financial projections are submitted to the City of Bloomington eight months prior to the start of the next fiscal year,” explains U.S. Cellular Coliseum General Manager Bart Rogers. “We base our monthly income and expense projections from previous years of event booking experience. Our first quarter is traditionally a slower time period; however we hosted nine ticketed events, including three full-house show shows this quarter. The facility hosted several days of non-ticketed events. Those type of events, conventions and high school graduations, are generally held during the first quarter and are clearly intended to drive business to the community.”
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