Growth and Development

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The City of Bloomington has intertwining Master Plans to guide the city's planning and development into the future. These Plans help ensure that future growth fits within well-balanced, well-thought out guidelines. Below is a list of Master Plans related to Bloomington's economic growth and development.


Economic Development Strategic Plan and Incentive Guideline


In an attempt to serve as a catalyst for the attraction and retention of high quality commercial development, the City of Bloomington adopted a detailed Economic Development Strategic Plan (Adopted October 22, 2012 - Resolution 2012-33) and Economic Development Incentive Guideline (Adopted October 22, 2012 - Resolution 2012-34). Together, these documents outline the goals and objectives of the Economic Development Department and also provide a framework for the programs and tools necessary to achieve those goals.


City of Bloomington Comprehensive Plan 2015-2035

Bring it on Bloomington Comprehensive Plan Cover

Adopted August 24, 2015, this 20-year comprehensive plan provides a context for decisions about growth and development in the City of Bloomington. It reflects the City’s policy intent with respect to many issues that confront Bloomington, including built, fiscal, social, environment and economic conditions. This plan sets forth a series of goals to be achieved over the next twenty years, defines objectives to be reached in support of the goals, and recommends actions by the City, and its regional partners, to reach the objectives.


BN Advantage



BN Advantage, endorsed October 26, 2015 (Resolution 2015-39), is a collaborative regional economic development strategy  for the Bloomington-Normal-McLean County Region. This initiative unites the vision of business, government and community to diversify and strengthen the Bloomington-Normal Metro Region's economy in five key business sectors: Entrepreneurship, Advanced Business Services, Agriculture, Information and Communications Technologies, and Transportation & Logistics. The BN Advantage strategy was developed to support, strengthen, and grow the Bloomington-Normal Metro Region while attracting and retaining top talent and new employers. To learn more about BN Advantage, please visit the BN Advantage website

Downtown Bloomington Strategy

Downtown Bloomington

The Downtown Bloomington Strategy (15.9 MB PDF) was adopted in December of 2013. Key areas of focus within the document include retail planning, land use recommendations, parking needs and mobility concerns, among others. The study area includes the area locally referred to as Downtown Bloomington, which is roughly bounded by Locust Street to the north, Prairie Street to the east down to Douglas Street, Gridley Street to the east from Douglas to Jackson Street, Jackson and Water Streets to the south, and Lee Street to the west. 


Bloomington Bicycle Master Plan

Bike Master Plan

The Bloomington Bicycle Master Plan was adopted in May 2015. The Master Plan places value on linkage of schools and neighborhoods, businesses and neighborhoods, Downtown Bloomington and Uptown Normal, and neighborhoods to other neighborhoods. Foremost, it aims to support the casual adult bicyclist while also taking into account the needs of children cyclists and advanced cyclists. Besides those who bicycle by choice, there are residents – including children, many teenagers, and some low-income workers – who depend on cycling as a transportation necessity. The twin communities in 2014 simultaneously created their first designated bike lanes, and the cities have created shared bicycle-motor vehicle routes. This marks an infancy of a comprehensive bicycling network through the cities. 


Bloomington Historic Preservation Plan

Historic David Davis Picture

The City of Bloomington Historic Preservation Program was created in 1983 by City Ordinance. The program is administered by the Bloomington Historic Preservation Commission. The Commission is a volunteer citizen board whose goal is the protection of the City's architectural and historical environment. The Historic Preservation Plan was adopted in 2004 and provides background on all of Bloomington's historical neighborhoods and buildings throughout the years. It provides a list of all historically designated buildings in the City and recommendations for potential sites to be recognized as historical resources as well as recommendations for preservation.


Connect Transit Comprehensive Operational Analysis

Connect Transit

In order to enhance transit service for existing riders and attract new passengers, Connect Transit
conducted a Comprehensive Operational Analysis (COA), completed in May 2015, with the assistance of Nelson\Nygaard Consulting Associates. The goals of this study included identifying the strengths and weaknesses of the existing system, and developing recommendations to improve service. Overall, the aim of the Connect Transit COA was to create a transit network that:
- Supports and meets the needs of transit riders in Bloomington-Normal
- Provides an attractive mobility option for as many residents and visitors of Bloomington-Normal as possible
- Builds upon recent capital investments and amenity enhancements
- Is operated in a cost effective and efficient manner.